Digitas Names Worldwide Creative Chief

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Digitas Wednesday announced that Joe McCambley is returning to the marketing agency as chief creative officer.

McCambley will be based in the Boston headquarters and oversee global creative work for clients such as American Express, AT&T, Kingfisher, Morgan Stanley and
Terra Lycos. Digitas, one of the few i-shops to avoid wholesale layoffs and client defections, also maintains offices in New York, San Francisco, Salt Lake City, London, Miami and Hong Kong.

McCambley comes to Digitas from Modem Media, Norwalk, Conn.,




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