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Digitas opened an office in Hong Kong last week, continuing its rapid expansion as it looks to compete with the big global agency networks.
“Many of our clients already have substantial interests in Asia and are looking to us to help them gain com petitive advantage in the digital econ omy,” said Michael Ward, Digitas president and COO. The agency declined to name current clients at the Hong Kong office, which opens with about five staffers.
The outpost is helmed by pres ident Robert Maher.
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