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Independent shop BaseSix generates nearly three-quarters of its revenue from interactive work. With the recent hiring of Debra James as vp, director of marketing, the shop sees an opportunity to attract more offline business as well.
“Though we excel in online marketing, my background is direct mail, and I want to bring more of that in,” said James, 35.
James previously spent 10 years at Digitas, here, most recently as a senior associate on the shop’s Delta Air Lines account.
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