Digitas Deal Moves Ahead

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Publicis Groupe today said more than 94 percent of the outstanding common shares of Digitas have been tendered as the French holding company proceeds with its $1.3 billion acquisition of the relationship marketing firm.

The initial offer period expired Jan. 24, and all shares that were validly tendered and not withdrawn have been accepted for purchase.

Publicis said it would provide a subsequent offering period that expires at midnight Jan. 29. During that period, Digitas stockholders who did not previously tender their stock may do so and receive the same $13.50



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in