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Digitas has debuted its first pro bono campaign for Roots of Peace that seeks to raise awareness of the destruction caused by land mines.
The work, from the Boston-based agency’s San Francisco office, includes print, outdoor and a new Web site. The ads mark the first national effort for the organization, founded in 1997 to de-mine vineyards and other farm able land in Croatia and other war-torn spots.
Eight print ads depict the dangers posed by mines in about one-third of the world’s countries.
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