Digitas Adds Yanks to U.K. Office

NEW YORK Digitas has added two of its senior executives in the U.S. to its operation in Europe as a part of its overseas growth strategy.

Chip Reingold and Ruth Sreenan have joined the London office as svp, executive creative director, and svp, technology, respectively, the Boston-based i-shop said. Reporting to Digitas Europe president Greg Johnson, both will belong to an executive leadership team in the U.K. that was recently formed to manage the agency’s international growth.