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NEW YORK Digitas has hired Unilever marketing executive Alan Rutherford as global CEO, a new role.
Rutherford, who starts in September, is tasked with leading the agency’s expansion into new markets. While holding the role of global CEO, he will continue to be based in London, not Digitas’ Boston headquarters, and will not supervise the Digitas agency in the U.S., which is run by Laura Lang.
Digitas chairman David Kenny retains oversight for global operations.
Rutherford’s mandate covers Digitas in London, which was formed last month from the assets of Modem Media and Prodigious Worldwide, the digital production company also established last month, and the expansion of Digitas into new markets.
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