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Digital Shops Form Alliance

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CHICAGO Fusion, a digital communications agency, today said it has partnered with Oneupweb, a search engine optimization and marketing firm.

The partnership provides Fusion's clients with several benefits including access to search-engine optimization and pay-per-click marketing, the shop said. Additionally, clients can draw marketing insights from Oneupweb's proprietary marketing analytics service, roi-trax.

"Fusion looks for every opportunity to create a dialogue with its clients' target audiences and search engines provide another method of engaging in that conversation," said Lisa Wehr, president of Oneupweb in Suttons Bay, Mich.

"In researching which search marketing firm would fit best with Fusion's high standards, we looked for a company with a reputation for getting client results-a leader in the industry," says Luis Vieira, director of business development at Toronto-based Fusion. "We wanted a partner who would complement our expertise; someone who would collaborate at a strategic level in addition to providing tactical services."

Oneupweb will provide expertise to Fusion for both natural (organic) search engine optimization and pay-per-click advertising management.

—Adweek staff report