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LOS ANGELES Digital innovations are transforming the very nature of media consumption, according to the voices heard Thursday during the Digital Entertainment Media & Marketing Excellence conference at the Hyatt Regency Century Plaza in Century City.
“We can have the coolest content or technology, but changing human behavior is hard,” said Mitch Feinman, senior vp at Fox Mobile Entertainment. “But if you give people a reason to participate, they will.”
Feinman backed up his comments with a reference to Fox’s success with American Idol and its push for viewers to determine the show’s winner each season through text-messaged votes.
“In
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