NEW YORK For the first time, outdoor digital billboards will become a breaking news source, displaying real-time election results from the Iowa Caucuses on Thursday, Jan. 3. Boards in four markets will be running results in Waterloo, Cedar Rapids, Des Moines and Dubuque.
Throughout Thursday evening, the boards will be updated instantly with the percentages and relative rankings of the top three candidates from each party, and when a winner is declared. Caucus results will run as part of the regular rotation of ads.
"We are very excited to provide a valuable service to the people of Iowa," said Jim Schumacher, Outdoor Advertising Association of Iowa president. "This new technology lets us provide this important information to the hundreds of thousands of people who see these billboards."
Owners participating in the program are Lamar Advertising (in Cedar Rapids, Dubuque and Waterloo), and Clear Channel Outdoor in Des Moines.