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NEW YORK Omnicom Group’s DDB will create the next ad campaign for Diet Pepsi, the client has confirmed.
The New York shop prevailed over incumbent and sibling BBDO, also in New York, in a jump-ball review among Omnicom shops that began in late September and originally included TBWA\Chiat\Day in Playa del Rey, Calif. That shop was eliminated in an earlier round.
BBDO, which has held the Diet Pepsi account since 1964, squared off against DDB in final presentations the week of Nov.
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