Diet Pepsi Can Gets Star Treatment

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NEW YORK P. Diddy, Jackie Chan, Jay Mohr and the Diet Pepsi can are the stars of PepsiCo’s three commercials that will play on Super Bowl XL on Feb. 5, the beverage maker said today.

Two Diet Pepsi ads by DDB in New York, 60- and 30-second spots, present the Diet Pepsi can as though it is a celebrity. In “Hip-Hop Can,” P. Diddy creates a new rap song with the container, called “Brown and Bubbly,” that is a big success.

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