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NEW YORK Diet Coke’s first major marketing push of the year will focus on women’s hearts—literally.
The No. 3 soft drink will launch new ads, packaging and events to raise awareness about women’s risk of heart disease in conjunction with the National Heart, Lung and Blood Institute’s “The heart truth” campaign.
The Heart Truth program introduced a red dress as a national symbol for women’s heart disease in 2002. Beginning Jan. 22, it will appear on 2.5
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