Diet Coke Goes to the Movies

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NEW YORK Two Foote, Cone & Belding ads for Diet Coke and one for Diet Coke with Lemon begin breaking tomorrow during TNT’s “Diet Coke Movie Fest” and continue the tagline, “Do what feels good.”

The first spot from the New York agency, “Movie Theater,” will run in 45- and 30-second versions and features a man and a woman watching Casablanca. The woman begins to mouth the lines of the movie, and the man moves closer and begins to do the same thing.

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