Diet Coke 'Feels Good' in First TV Effort in a Year

Lowe is in the final stages of production on its first Diet Coke work since Coca-Cola consolidated the $75 million global account there last fall, sources said.

The new work, which is based on the theme, “Feel good,” will break Feb. 9 with two spots during the Winter Olympics.

Backed by music, the spots feature men and women of different ethnic backgrounds who represent Diet Coke drinkers, said one source, describing “Feel good” as “both a strategy and a line.”