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Dieste Harmel Wins WaMu's Hispanic Biz

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DALLAS Dieste Harmel & Partners has picked up the Hispanic ad account of Washington Mutual, sources said.

The Dallas-based Omnicom Group agency won creative, media and promotions duties for the bank following a review that also included WPP Group's Mendoza, Dillon & Asociados in Aliso Viejo, Calif., and Interpublic Group's Casanova Pendrill in Irvine, Calif., according to sources.

Incumbent La Agencia de Orci & Asociados in Los Angeles declined to participate, sources said.

The agencies and the client could not be reached for comment.

Billings were undisclosed. WaMu spent $6 million on Spanish-language media last year, according to Hispanic Business.

IPG's Sedgwick Rd. in Seattle handles general-market work for the bank, which spent nearly $90 million on general-market ads last year, according to TNS Media Intelligence/CMR.