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DALLAS Dieste Harmel & Partners introduces Pepsi’s new Spanish-language tagline in a humorous commercial that plays off the word “tamal.”
The 30-second TV spot opens with a group of girls eyeing an Anglo boy at a party. As he looks up from the buffet table, he salutes one girl with his can of Pepsi. He then picks up a tamal, called tamale in English, and takes a big bite. As he tries to chew through the coarse shell, he begins coughing.
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