Dieste, Frames Team on Pepsi, Taco Bell

DALLAS Dieste, Harmel & Partners has partnered with the post-production firm Frames to create two Hispanic TV spots for Pepsi and Taco Bell, the shops said.

In Pepsi’s “Hydraulics,” the action opens at an auto trade show where teen males vie for the attention of a young female with their souped-up trucks and cars. After passing two would-be suitors unimpressed, she locks eyes with a guy standing quietly by his pickup, Pepsi in hand. As she nods to his invitation for a drink, he pushes a button and his truck is quickly transformed into a Pepsi machine.