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Quaker Oats Co. has selected Dieste & Partners to handle Hispanic advertising for all its brands, including Quaker Oatmeal, Gatorade and Aunt Jemima pancake mix and syrups.
Total annual billings for the lineup of Quaker Oats brands are estimated at more than$10 million.
Chicago-based Quaker mounted a review for its Hispanic creative and media account late last year following the closure of longtime agency Grupo Quatro, a division of Berry-Brown Advertising in Dallas.
Finalists in the review included FCB/Montemayor y Asociados and Bromley Communications, both in San Antonio.
The agency decision followed a national search managed by consultant Select Resources in Los Angeles.
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