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Down 12 percent to 48,000 through May, compared to the same period last year, per Car Concepts’ Todd Turner. Every model but Eclipse is down: Endeavor 27 percent to 6,000, Galant 28 percent to 12,000 and Lancer 43 percent to 8,000. “Suzuki will pass Mitsubishi by July or August,” he predicts.
A GfK study indicates that Mitsubishi’s “imagery” is building with the Eclipse relaunch and that its dependability/quality/reliability value is rising. But the company says the brand name still has better awareness than individual models.
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