Dickinson Direct has launched outposts in Port Richie, Fla., and Bohemia, NY., the direct marketing shop's first expansion beyond New England.
"We wanted to have more of a national presence," said Reed Dickinson, executive vice president of the Braintree, Mass., agency.
Dickinson is starting off modestly away from home, with two people in New York and a single staffer in Florida.
Eric Kushins is running the New York office. Kushins has spent the past eight years as senior account executive at Japs-Olson, St. Louis Park, Minn. Prior to that, he was senior vice president of Hub Mail in New York.
"It's very exciting that a regional company with a good reputation is expanding into the national market," Kushins said. "The key is the difference between bona fide and pseudo full-service direct marketing. We offer everything that is necessary for the development of complete program implementation and the associated production resources."
Chuck Kiesewetter will lead the Florida office; he has worked with several direct marketing firms in Pennsylvania and Minnesota, including Mailing Services, Mid-West Direct Marketing and PrimeNet Marketing. "Dickinson's got some great resources available and the Southeast market is starving for a shop like Dickinson that can provide full-service marketing [capabilities]," Kiesewetter said.
"I was looking for people who had a lot of experience and who fit well with the organization," said Dickinson, who stressed that the new offices are designed to funnel "new business and revenue ... to our office in Braintree."
Dickinson Direct, which employs about 200 people, was recently acquired by Protocol Communications, Danvers, Mass. Protocol specializes in direct mail, telemarketing and Internet services. At the time of the deal, the terms were not disclosed by the privately held companies.
Dickinson clients include Fidelity Investments, Bose, Aquent, Genuity, Blue Cross/Blue Shield, Verizon and Digitas.