Diary



It's become more common to see corporate chief executives pitching their wares, but it's not often that an ad executive is the focus of an ad her agency created.

In Detroit, however, Marcie Brogan, managing partner at Brogan & Partners Advertising/Public Relations, was asked by a local commercial real estate management company, Trizec Properties, to be the main draw in their latest print advertisement.
The ad, which features a cartoon-like sketch of Brogan, talks about why she decided to move her agency into the Fisher Building, one of Trizec’s properties.
‘Trizec had asked me if I would be in their next tenant ad and I said ‘yes,’ ‘ Brogan said. ‘But then, they asked if we would mind doing the ad . . . so we did.’
The agency created a new tenant ad and Trizec liked the ad so much, it has since hired the agency to handle its business-to-business advertising account.
Copyright Adweek L.P. (1993)