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LOS ANGELES — Following a quiet review, Dial Corp. has selected an agency closer to home to promote its Purex, Custom Cleaner and Zout laundry products.
Dial, Scottsdale, Ariz., picked Cramer-Krasselt in Phoenix to handle branding, creative and public relations projects for those products.
“We’re thrilled,” said agency senior vice president and general manager Brian Landauer. He said Cramer-Krasselt opened its Phoenix office 20 years ago for Armour Foods, then a division of Dial, and “we’ve looked for an opportunity to work with them for years.”
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