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BOSTON Diageo has launched a campaign for one of its flagship brands, Captain Morgan Original Spiced Rum.
Tagged “Got a little Captain in you?” the ads borrow an image from Captain Morgan’s own packaging. Once consumers realize that they, in fact, have a little Captain in them, they strike the iconic pose that is emblazoned on the label: Captain Morgan standing proud, chest out, left leg up and a broad, sweeping smile on his face.
One TV spot, “Anthem,” shows various consumers striking the pose.
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