Di Zinno Thompson Gives George Face Time

LOS ANGELES Boldly colored print ads by independent Di Zinno Thompson are intended to make popular San Diego restaurateur George Hauer’s face as familiar as his name, according to an agency representative.

Hauer’s restaurant, George’s at the Cove, has been a staple of Southern California’s fine-dining scene since opening in 1996, the rep said. Hauer, however, had never invested in a formal brand-strategizing campaign. When he decided last autumn it was time to invigorate marketing efforts, Hauer turned to San Diego-based Di Zinno Thompson to design a plan.

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