Di Clemente, McAteer Get Initiative Posts

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Initiative Media in New York has installed Michael Di Clemente and Andrea McAteer as executive vice presidents, group account directors in its client service department. Di Clemente and McAteer will oversee account management for a number of key clients, including Bayer, Nestle, Pennzoil-Quaker State and Victoria’s Secret. Prior to joining Initiative, Di Clemente was vice president, associate media director of RJ Palmer. He has held senior management positions with The Lord Group, Lord Dentsu & Partners and Lord, Einstein, O’Neill & Partners and has worked with consumer products and business-to-business clients.

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