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Avery Dennison Office Products North America tapped DGWB Advertising to create a campaign for its Personal Creations line of printables.
The Irvine, Calif., shop won the business following a review of undisclosed agencies in California. Billings on the account are undisclosed, but Avery Dennison, with offices in Pasadena and Brea, Calif., spent more than $2 million on advertising in 1999–most of that on Personal Creations, according to Competitive Media Reporting.
With Personal Creations, users can print their own personalized cards, banners, stickers and other items using color ink-jet printers.
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