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DGWB introduces “America’s most wanted hot dog” in its latest animated action TV spots for Wienerschnitzel.
The estimated $5 million campaign, which includes radio spots, breaks Oct. 14 in Los Angeles, Nevada and Texas. It stars fugitive animated hot dog “The Delicious One,” always on the run from hungry dog eaters.
One 30-second spot, supporting the client’s 89-cent chili dog, shows Delicious–described as “delicious, tasty and on the run”–slipping off a Wienerschnitzel table, dashing for the door and hopping in a car.
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