DGA Names Fincher Outstanding Director | Adweek DGA Names Fincher Outstanding Director | Adweek
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DGA Names Fincher Outstanding Director

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NEW YORK David Fincher of Anonymous Content has won the Director's Guild of America award for outstanding directorial achievement in commercials.

First-time nominee Fincher was recognized for his work on Portland, Ore.-based Wieden + Kennedy's "Gamebreakers," for Nikegridiron.com, depicting real football players playing in a videogame-like setting; Wieden's "Speed Chain," for Nike, showing a chain of speed, from a jellyfish, to a horse, to a motorcycle, to a train, all going at top speed; and Mother in London's "Beauty for Sale," for Xelibri Phones, which portrayed a futuristic fashion show in which ordinary-looking people were stuffed into costumes that transformed them into supermodels.

Other directors up for the award included first-time nominee Errol Morris of @radical.media in New York; Noam Murro of Biscuit Filmworks in Santa Monica, Calif., who was also nominated last year; and Joe Pytka of Pytka in Venice, Calif. Pytka has been nominated 14 times for the DGA award and has won three times.

Past winners include Baker Smith of Harvest Films in Santa Monica, who won the honor last year, and Bob Kerstetter, co-founder and creative director at Black Rocket Euro RSCG in San Francisco.