Media agency veteran Gene DeWitt has resurfaced to form a new strategic media consultancy in New York. A DeWitt spokesman said it was premature to discuss clients for the new venture, known as DeWitt Media Options. DMO is targeting both advertisers and agencies as potential clients. In a statement, DeWitt indicated that he's prepared to advise prospective clients on their media buying and planning decisions in this year's upfront market in June, when advertisers buy the bulk of their TV ad time in the 2005-06 television season. DeWitt has been a media strategist for four decades, including stints as media department head at BBDO and McCann Erickson. In 1984, he founded DeWitt Media, which he subsequently sold to Publicis, for which it became the core of Optimedia. In 2002, DeWitt was named president of the Syndicated Network Television Association, a trade group representing the ad sales units of the major syndication program producers. A year later DeWitt and the group parted ways.