NEW YORK George Dewey, group creative director at the flagship office of Interpublic Group's McCann Erickson here, has been promoted to ecd, effective immediately, said Joyce King Thomas, CCO.
"He's been a leader on the U.S. Army and Verizon Wireless business. He kind of acted the position before he got the position," said Thomas.
Dewey's promotion makes him the sixth ecd at the shop, which has 110 creatives. He reports directly to Thomas.
Dewey, who is the grandson of Gov. Thomas E. Dewey, began his career at McCann as an intern in 1995. The 34-year-old has worked on accounts ranging from Black & Decker to Avis to the United Nations.
The two primary accounts he is working on currently are the U.S. Army, which he co-leads with Craig Markus, ecd, and Verizon Wireless.
"My whole attitude is that there's always a way to make something better, and you shouldn't go home until you find it," Dewey said.
For the Army, he is working on phase two of "Army strong," the campaign and new tagline that debuted in November 2006, replacing "Army of one." McCann won the $200 million account in December 2005. Publicis Groupe's Leo Burnett had previously held it.
His goal for the Army is to continue to drive recruitment levels. "An Army ad has to do two thing: the first is to elevate the image of the Army and the second is to drive traffic to the Army's Web site," he said.
"Making people want to join the Army is difficult in a time of war. We're going to be making 'Army strong' deeper and more resonant," Dewey said.
On Verizon Wireless he is focused on moving the brand, which shifted its $300 million account to McCann from Lowe in 2004, forward. "What we do very well is find memorable and creative ways to convey complex technologies," he said. "Verizon Wireless is a retail business, so every day is a benchmark for us. Ultimately, what we want to do is make Verizon not only the best perceived technology company but also the best received entertainment company," he said.