Dewar's Goes Underground at Wall Street

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NEW YORK Dewar’s aims to give work-weary Wall Street traders something to come home to starting today, when Avrett Free Ginsberg launches its “Station domination” campaign.

Dewar’s will plaster the Wall Street subway station, as well as trains running to and from the stop, with ads of different formats and sizes that pair shots of the 12-year-old scotch with copy directed at the financial crowd. One declares, “Dividends paid at maturity.” Another featuring several Dewar’s labels advises, “Diversify your portfolio.”

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