NEW YORK DeVito/Verdi won the $100,000 Radio-Mercury grand prize for "Sushi," a spot created for the National Thoroughbred Racing Association.
Winners were honored yesterday during the 15th annual Radio-Mercury Awards ceremony and luncheon at Cipriani in New York. The Radio Creative Fund (RCF) presents the prizes on behalf of the industry to reward creative excellence.
In addition to the grand prize, $5,000 was awarded to nine winners in the general category, plus one winner each in the Spanish-language, 30-second and radio station-produced categories. An award was given for the best public service announcement, including a $2,500 donation to the winner's charity of choice. A $2,500 student award was also presented.
First-time winners in the general category were Copacino + Fujikado for HomeStreet Bank, Leopold Ketel & Partners for Oregon Coast Aquarium and TBWA\Chiat\Day for Starburst. The other winners in the category were: Arnold/Crispin Porter + Bogusky for the American Legacy Foundation; CP+B for Burger King; DDB Chicago for Anheuser-Busch; Fitzgerald + Co. for Piedmont Hospital; GSD&M for Southwest Airlines; and Y&R Chicago for the Travel Channel.
A first-time winner surfaced in the 30-second category as well: Foote Cone & Belding won for Beiersdorf/Nivea.
La comunidad tallied in the Spanish-language category on behalf of Virgin Mobile.
Salem Radio snared the station-produced prize with a spot developed for the Trans Shop.
The Richards Group copped the PSA prize and donation for a spot created for Mothers Against Drunk Driving.
The Portfolio Center in Atlanta took home the student award.
—Adweek staff report