DeVito/Verdi Rehabs Radio's Image

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NEW YORK Cementing the agency’s status as the champion of radio, DeVito/Verdi is launching its second campaign promoting the medium in as many years, this time for the Radio Advertising Bureau.

Last year, the independent New York agency created a consumer campaign for the National Association of Broadcasters radio committee tagged, “You hear it here first.” The shop is also a regular winner at the Radio Mercury Awards.

“We thought we had a dual home run here,” said Mary Bennett, evp of marketing for the RAB, which hired the shop last year.



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