BOSTON The latest campaign for the Wentworth Institute of Technology from Devine & Pearson portrays the school's career-oriented coursework as a pathway to employment after graduation.
"When you graduate, will you be the hunter or the hunted?" asks one headline. Another advises "Job seekers, apply here," indicating enrollment in Wentworth.
The copy touts the Boston-based technical school's four-year co-op program and boasts, "A remarkable 90 percent of Wentworth seniors have jobs by graduation."
The tagline: "Get ready for work."
Web and collateral executions are also part of the mix from D&P, an independent agency in Quincy, Mass.
The print component is running in media such as The Boston Globe, The New York Times and U.S. News & World Report.