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BuildNet, a developer of residential construction management software, has hired Trone Advertising and its new marketing arm, Maxim Direct, to create and launch an integrated campaign.
Trone and Maxim bested two other finalists, Henderson Advertising in Green-ville, S.C., and Baltimore’s Richardson, Myers & Donofrio, in a review that began with more than a dozen agencies in contention.
Annual billings were not disclosed, but a source familiar with the account said spending was expected to top $5 million.
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