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NEW YORK Fred Rubin, director of both iDeutsch and directDeutsch in New York, is heading to JWT to assume the new position of managing director of integrated business solutions, the WPP Group shop confirmed.
Rubin, who starts next month, will work with leaders of the New York office to develop business strategies that span multiple media disciplines. He’ll report to JWT New York co-president Rosemarie Ryan.
“JWT is committed to keeping digital thinking at the center of our business,” said Ryan.
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