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Faced with soft sales, Mitsubishi Motor Sales of America plans to replace most of its national TV ads from G2 Advertising with new dealer-oriented spots created by Deutsch L.A., said sources.
The shift could happen as early as this week, said sources. The ads are in addition to the TV work for dealer groups created by Deutsch’s Marina del Rey, Calif., office. Huntington Beach, Calif.-based G2’s national print duties are not affected.
While the move would not mean any shift in billings between the two shops (factory agency G2 has already bought the media time), it would mark Deutsch’s first inroad on the $150 million factory account since it recently won the $65-80 million dealer business.
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