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ATLANTA Two months after stockholders approved the merger of beer giants Molson and Coors, the company is moving the advertising work for Molson from Crispin Porter + Bogusky to the two roster shops it uses for the Coors brand.
The Molson account was valued at $10 million when MDC Partners shop CP+B in Miami won the account in a 2002 review. Coors’ annual advertising totals about $180 million and is divided between Deutsch/LA in Marina del Rey, Calif.,
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