Deutsche Bank Unit Assigns Tech Leases To Doerr Associates

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Doerr Associates has been tapped to create a first-quarter launch campaign for Deutsche Financial Services’ newly formed Technology Leasing Group.
The 10-person Winchester, Mass., agency has crafted an effort targeting computer and telecom resellers and end users. The initial work includes direct marketing and collateral materials portraying the client as an innovative provider of leasing plans, especially for midsized businesses, said Doerr official Gary Wintner. Print advertising will likely follow.
Doerr was invited to pitch the assignment by client vice president of marketing Kerry Smith.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in