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By Michael McCarthy and Stephen Levine
NEW YORK–Deutsch has been given its first creative assignment from Old Navy Clothing Co., a win that could mean future advertising projects for the agency on the retailer’s estimated $30 million account.
The agency, which won media planning and buying duties for Old Navy earlier this year, will create a new ad campaign for the back-to-school season, according to Richard Crisman, senior vice president of marketing at the San Francisco-based division of Gap Inc.
Cliff Freeman and Partners, New York, also met with Old Navy recently to discuss possible projects.
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