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Deutsch has hired two seasoned Southern California ad executives to take the helm of its West Coast office as part of the shop’s continuing effort to establish itself here.
Michael Sheldon and Eric Hirsh-berg will head the Santa Monica, Calif., office, effective Oct. 6, agency chief executive officer Donny Deutsch said. Both currently are senior executives at Fattal & Collins in Marina del Rey, Calif.
Sheldon, 37, and Hirshberg, 29, were signed as executive vice president/general manager and executive creative director, respectively.
“We selected Mike and Eric after a very extensive search,” Deutsch said.
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