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Domino’s Pizza and its agency Deutsch are revisiting the 7-month-old Bad Andy campaign, and considering new concepts that don’t feature the monkey puppet.
Agency chief Donny Deutsch said the Andy character would not disappear but would evolve, adding that other concepts are un-der discussion because Domino’s “is a retail and heavily promotional account. We’re always working on ideas.” The current campaign is tagged: “Bad Andy. Good pizza.”
Deutsch broke a spot last week in which Bad Andy was repositioned less as a foil for the chain’s zealous pizza makers and more as a communicator.
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