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NEW YORK Mitsubishi Motors North America confirmed that it has shifted its online account back to the digital arm of its general ad agency Deutsch/LA after more than two years away at 10th Degree. The automaker is also expected to increase its interactive marketing spend significantly this year to an estimated $6 million, sources said.
The Cypress, Calif.-based car marketer also has handed the Interpublic Group shop its promotions and direct marketing responsibilities, formerly distributed among various companies.
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