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NEW YORK Interpublic Group’s Deutsch said it has parted with its two remaining Revlon brands, Almay and Mitchum, one week after failing to defend Revlon’s $125 million U.S. business in a review.
A representative of New York-based Deutsch said the shop resigned Almay (worth $40 million, and which it was defending in a separate ongoing review) and Mitchum ($15 million). Client representatives were not available for comment.
Publicis Groupe’s The Kaplan Thaler Group in New York won the namesake Revlon brand last week, besting Deutsch and WPP Group’s Berlin Cameron/Red Cell.
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