Deutsch Parts With 2 Execs | Adweek Deutsch Parts With 2 Execs | Adweek
Advertisement

Deutsch Parts With 2 Execs

Advertisement

NEW YORK Deutsch said it is parting ways with two of its longtime top executives: chief creative officer Kathy Delaney and director of account planning Jeffrey Wolf, who are leaving to "pursue other interests."

The New York agency is believed to be interviewing a shortlist of candidates to replace both executives.

The moves come after Deutsch, known for the long tenure of its top executives, suffered a series of large account losses beginning in 2004 and continuing through much of last year.

In that time, the shop lost accounts such as Mitsubishi, Revlon, Ikea and DirecTV, and came up short in several big pitches, including Radio Shack. Earlier this year, it won back Ikea and DirecTV.

In 2006, Deutsch further regained its footing and landed GM's corporate and warranty business and Major League Baseball's marketing duties.

In a statement, Deutsch CEO Linda Sawyer said, "We respect their decision to pursue other interests and will miss them both. I have full confidence that under Val DiFebo's leadership that an organizational shift at this level provides us with a unique opportunity to enhance our management expertise, infuse new energy and perspective, and continually poise ourselves for the future."

DiFebo is president of Deutsch in New York, which is owned by Interprublic Group.

Best known for her creative work on Ikea, Revlon and Snapple, Delaney, 42, joined Deutsch 13 years ago as an associate creative director from Omnicom Group's TBWA\Chiat\Day in New York. Before that, she worked in the creative department at now-defunct Bozell. By 2001, Delaney was named a managing partner and executive creative director at Deutsch. Last year she was named chief creative of the New York office and assumed a president's title with DiFebo.

Wolf, 53, was an 11-year veteran of Deutsch, having joined from TBWA\Chiat\Day, where he was a managing director. Before that, he worked at Saatchi & Saatchi for 10 years. He was made a partner and head of planning at Deutsch in 2002.

Deutsch has a total of about 950 staffers in its New York and Marina del Rey, Calif., offices. Its other clients include Johnson & Johnson, Novartis, Helio, T.G.I. Friday's and Starwood.