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LOS ANGELES Interpublic Group’s Deutsch has elevated Michael Duda to chief corporate strategy officer.
Duda said that Deutsch had “pioneered an integrated model that many have tried to replicate but fallen short” and that in his new role he expects the agency to “reach a new level of expectation of integration.”
He credits co-presidents in the Marina del Rey, Calif., office, Mike Sheldon and Eric Hirshberg, and CEO Linda Sawyer and president Val DiFebo in New York, as leading that direction.
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