Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Deutsch is launching the new Biorƒ skin care line in the U.S. with a campaign that targets 20-something women in the “post-acne and prewrinkle” phase of their lives.
The estimated $15 million campaign, which breaks nationally next month, positions Biorƒ as a premium brand under the theme: “Clean. Honest.”
Martha Pearlstone, vice president and account director at the agency’s New York office, said the tagline “reinforces what the brand stands for: clean and honest, without a lot of B.S.”
The campaign includes two 15-second TV spots, three print executions and three radio ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in