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A year and a half after a Mitsubishi executive declared that its commercials were getting “out of the music video business,” its former agency, Deutsch, is back in the business. Eric Hirshberg, executive creative director and managing partner of the Interpublic Group shop, directed the music video for Bon Jovi’s “Have a Nice Day,” which debuts tonight on VH1.
Deutsch was hired by Bon Jovi’s label, Island/Def Jam, to create an integrating marketing effort, including conceiving the video concept and designing the CD cover and in-store merchandising material.
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