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NEW YORK Deutsch has withdrawn from the review for Weight Watchers’ creative account, confirmed Pile and Co., the consultancy managing the process.
The New York-based Interpublic Group-owned shop pulled out late last week before the other three agencies were briefed about the estimated $70 million account, according to sources.
A Deutsch representative declined to explain the withdrawal.
IPG’s McCann Erickson and Omnicom Group’s DDB and BBDO, all in New York, remain in the review and are expected to make final presentations to the client in mid-April, sources said.
WPP
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